Returning Rider Program
Target the millions of lapsed riders in your market. This program rebuilds their confidence and brings them to your dealership ready to buy. Access an entire customer segment your competitors are ignoring.
There are millions of former riders who stopped riding but still own gear, still dream about it, and still follow motorcycle content. This program brings them to your dealership.
Who This Program Reaches
Each of these segments represents potential customers your competitors aren't targeting.
Lapsed Riders
Millions in your marketMillions of former riders in your market who stopped riding years ago. They still have the dream—they just need confidence.
Post-Accident Rebuilders
Underserved segmentRiders who had an incident and lost confidence. Our psychology-first approach brings them back safely.
License Renewers
Database reactivationCustomers whose endorsements lapsed. We get them re-certified and back in the buying mindset.
Nervous Experienced Riders
Existing customersCurrent riders who have lost confidence. Perfect for service department referrals.
Why Offer This Program?
The Returning Rider Program opens doors to customers who aren't shopping anywhere.
Expand Your Market
Access a huge segment of former riders who are not currently shopping at any dealership.
Reactivate Your Database
Use this program to re-engage customers who have not purchased or serviced in years.
Build Deeper Loyalty
Customers who overcome fear with your help become lifelong advocates for your dealership.
How the Program Works
Our psychology-first methodology rebuilds confidence systematically.
Customer Assessment
Our instructor evaluates each participant's history, concerns, and goals.
Customized Training
Training plan adapts to individual needs—no one-size-fits-all approach.
Gradual Progression
Skills rebuild incrementally, respecting each customer's comfort level.
Fear Management
Psychology-first methodology addresses anxiety and mental blocks.
Dealership Handoff
Confident graduates are warm leads for your sales team.
What We Provide
Turnkey program delivery—we handle everything from instruction to marketing support.
Marketing Ideas
Proven strategies to promote this program and reach returning riders in your market.
Database Reactivation Campaign
Email customers who haven't purchased or serviced in 2+ years with a "Welcome Back" training offer.
Social Media Targeting
Target local demographics who previously showed interest in motorcycles but never purchased.
Service Department Referrals
Train service advisors to identify nervous customers and recommend confidence-building training.
Community Outreach
Partner with local riding clubs to reach inactive members who want to return.
The Psychology-First Difference
Most returning riders struggle not with skill but with confidence. Our CPMI instructors are trained to address the mental side of riding—fear, anxiety, and self-doubt. Customers who overcome these barriers with your dealership's help become lifelong advocates.
Expand Your Market with Returning Riders
Schedule a consultation to discuss how the Returning Rider Program can access new customer segments and reactivate your dormant database.