Marketing. Advertising. Safety.
We're a marketing and advertising agency that uses safety training as a strategic tool to drive traffic to dealerships, close sales, and build lasting customer relationships.
Safety Training as a Marketing Tool
Most marketing agencies focus on ads and impressions. We focus on results. Safety training brings qualified, motivated buyers directly to your showroom floor— people who are ready to purchase and become long-term customers.
Our model is simple: Training drives traffic. Incentive packages close sales. Confident riders become loyal customers. Loyal customers generate referrals. It's a flywheel that builds momentum over time.
Combined with our full-service digital marketing capabilities—social media management, CRM software, website development, and multi-channel advertising networks—we provide everything dealers need to grow their business.
Certified
Service-Disabled Veteran-Owned Small Business
Veteran Owned, Veteran Values
Ride Fear Free® is proud to be a certified Service-Disabled Veteran-Owned Small Business (SDVOSB). Our military background instills the discipline, attention to detail, and commitment to excellence that defines our training.
CAGE Code
9WDW3
DUNS
117542033
Our Values
Results-Driven
We measure success by your sales growth. Every service we provide is designed to drive measurable business outcomes.
Strategic Safety
Safety training isn't just the right thing to do—it's a powerful marketing tool that drives traffic and builds loyalty.
Veteran Values
As a Service-Disabled Veteran-Owned business, we bring discipline, integrity, and excellence to every engagement.
Partnership Focus
We build long-term partnerships with dealers, insurers, and state agencies. Your success is our success.
Our Journey
Motorcycle safety awareness efforts begin in the Midwest, including participation in one of the largest bi-state motorcycle rides in the region
Inspiration for Ride Fear Free® defined with the creation and launch of the Midwest Biker Television Show
Ride Fear Free® becomes part of the DAKDAN Worldwide family of companies
Ride Fear Free® launches its Television and News Network, distributed worldwide
Ride Fear Free®, LLC is formally incorporated for national growth and partnerships
Federal trademark registration received (Serial Number 97717283)
SAM.gov registration and CAGE Code issued, enabling federal contracting opportunities
Service-Disabled Veteran-Owned Small Business (SDVOSB) certification received
Accepted into the Colorado APEX Accelerator program for government contracting
Department of Defense SkillBridge employment contract secured for veteran transition support
Part of Something Bigger
The DAKDAN Worldwide Family
Ride Fear Free® is proud to be part of DAKDAN Worldwide - a diverse portfolio of companies spanning media, advertising, transportation, sports, and technology. Together, we're building a safer, more connected world for riders everywhere.
Visit DAKDAN.comMedia & Advertising
Training & Education
Transportation
RideFearFree.org Foundation
Our nonprofit Ride Fear Free® Foundation is dedicated to reducing motorcycle fatalities through education, advocacy, and community outreach. We believe every rider deserves access to quality safety training.
SDVOSB Certified
Service-Disabled Veteran-Owned
SkillBridge Partner
Military Transition Program
Ready to Grow Your Business?
Whether you're a dealer looking for marketing support, a state agency seeking training programs, or a partner exploring co-op opportunities, we're here to help.