Drive Traffic.Close Sales.
Full-service marketing agency for powersports dealers. Safety training is our tool to bring qualified buyers to your showroom and build lasting loyalty.
SDVOSB Certified | Veteran-Owned | A DAKDAN Worldwide Company
Why Training Saves Lives
The motorcycle safety crisis is at an all-time high. Traditional skills-only training fails to address the psychological factors—fear, anxiety, and overconfidence—that cause most accidents.
6,200+
Motorcycle Deaths in 2024
15% of all traffic fatalities, only 3% of vehicles
28x
Higher Fatality Rate
More likely to die per mile than car occupants
34%
Unlicensed Riders
Of fatal crashes involved unlicensed riders
92%
Untrained Riders
Of crash-involved riders were self-taught
Complete Marketing Solutions
From digital marketing to advertising networks to safety training, we provide everything dealers need to drive traffic and grow sales.
Full-Service Marketing
Social media, CRM, websites, SEO, and custom software solutions built specifically for powersports dealers.
Multi-Channel Advertising
Out-of-home digital, sports media networks, transportation advertising, and CTV/OTT reaching enthusiasts nationwide.
Safety as Strategy
Training drives showroom traffic. Incentives close sales. Confident riders become loyal customers who refer friends.
SDVOSB Certified
Service-Disabled Veteran-Owned Small Business. Government contracting ready with CAGE code 9WDW3.
Ready to Grow Your Dealership?
Full-service marketing, advertising networks, and training programs designed to drive traffic and close sales.
Real Stories, Real Confidence
I was terrified to ride after my accident. The instructors at Ride Fear Free® understood my anxiety and helped me rebuild confidence one step at a time. Now I ride every weekend.
Sarah M.
Returning Rider Graduate
The police instructor background makes all the difference. They teach you techniques that standard courses don't cover. Best investment I've made for my riding.
Mike R.
Advanced Course Graduate
My dealership now includes Ride Fear Free® training with every new bike sale. Customer satisfaction is through the roof, and our liability concerns are addressed.
Tom K.
Dealer Partner - Colorado
The Ride Fear Free® Ecosystem
A comprehensive network of resources for riders, dealers, and the motorcycle community
Part of Something Bigger
The DAKDAN Worldwide Family
Ride Fear Free® is proud to be part of DAKDAN Worldwide - a diverse portfolio of companies spanning media, advertising, transportation, sports, and technology. Together, we're building a safer, more connected world for riders everywhere.
Visit DAKDAN.comMedia & Advertising
Training & Education
Transportation
RideFearFree.org Foundation
Our nonprofit Ride Fear Free® Foundation is dedicated to reducing motorcycle fatalities through education, advocacy, and community outreach. We believe every rider deserves access to quality safety training.
Let's Grow Your Business
Schedule a consultation to learn how our marketing, advertising, and training solutions can drive real results for your dealership.